Fashion Designer Brands in the Digital Age

Lian Liu

In order to remain competitive and relevant in the new digital age, fashion brands must use social media applications strategically, understanding them as environments, targeting customers by regularly posting valuable information; employing intimate narratives and utilizing direct communication.

The landscape of social media has led to incredible fashion innovation, changing the way fashion designer brands communicate, and reinventing the way people discover and consume content. After reviewing the collected data for this study, it is evident that fashion designer brands should continue to integrate various content types and utilize multiple social media channels strategically to optimize and deliver their message to their audience.

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