This is an evolution of the H1’23 re-crafted story, showcasing novelty through organic craft and mending moments, DIY customizations with a hand-done feel, natural and intentional destruction, and the overall wear and tear that make a pair of jeans unique and more personal to its wearer.
Introducing our new banner print. Inspired by actual Levi's® advertising banners from the 1930s-1950s, the design was even hand-painted by our design team. Here we celebrate the history and development process while highlighting how these truly one-of-a-kind statement pieces can be layered, styled in hookups, or used as an accent with a classic 501® Original.
Shining a spotlight on our embellished 501® jeans and trucker jackets, covered in gems, stars and metal studs.
A version of our 501® Edit featuring oversized everything— from upsized 501® jeans to baggy shirts to loose outerwear.