H2 23 BUY NOW WEAR NOW GLOBAL CAMPAIGN
WESTERN PUFFER VEST | SOCIAL MEDIA
RIBCAGE WIDE LEG | SOCIAL MEDIA
DRY GOODS HENLEY | SOCIAL MEDIA
NEW LOGO PRE LAUNCH | SOCIAL MEDIA
H1 23 WELLTHREAD GLOBAL CAMPAIGN
LEVI.COM | SOCIAL MEDIA | EMAIL | BLOG

BLOG – LEVI’S® WELLTHREAD® SPRING/SUMMER 2023

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150 YEARS OF THE 501® CAMPAIGN
SOCIAL MEDIA | IG REELS

This is an evolution of the H1’23 re-crafted story, showcasing novelty through organic craft and mending moments, DIY customizations with a hand-done feel, natural and intentional destruction, and the overall wear and tear that make a pair of jeans unique and more personal to its wearer.

Introducing our new banner print. Inspired by actual Levi's® advertising banners from the 1930s-1950s, the design was even hand-painted by our design team. Here we celebrate the history and development process while highlighting how these truly one-of-a-kind statement pieces can be layered, styled in hookups, or used as an accent with a classic 501® Original.

Shining a spotlight on our embellished 501® jeans and trucker jackets, covered in gems, stars and metal studs.

A version of our 501® Edit featuring oversized everything— from upsized 501® jeans to baggy shirts to loose outerwear.

H1 23 501 | 1 Model 501 Fits
LEVI.COM | SOCIAL MEDIA | EMAIL | BLOG

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